Observations

Online Marketing Perfection

Sometimes you have to lead by example.  I want you all to see how a brick-and-mortar business has made the PERFECT TRANSITION to marketing in the Online World.

It all started when I recently checked my e-mail and saw one of the typical “so and so is now following you on Twitter” e-mails.  Except this one said Maggiano’s.  It was different and it was a name that I thought I recognized. So, I opened the  e-mail to find out more about this new follower… Read more…

Responsible Corporate Citizenship

I read a piece of “good news” today, about a corporate decision made in the interest and spirit of the season as opposed to the usual one of short term profits and outright greed. Well, O.K. I’ll concede that in addition to being the right thing to do in this circumstance, it will be of benefit to ALL parties concerned.  So, perhaps it’s nothing to get too gleeful about.  Besides, as I write this it’s pretty early in the morning.

When good things happen, it’s beneficial to call them to the attention of others.  Anyway, the decision reverses an earlier stance which would have put several hundred people out of work just in time for Christmas. A real Baah Humbugger if you ask me. It’s bad to lose your job – but just before Christmas is insult to injury.

What am I talking about?   You can read the full story here.  But, I’ll summarize by saying that I tip my hat to the management and CEO of GE Capital and U.S. Sen. Charles Schumer, D-N.Y. for working together to bring about this welcomed turn of events.